The hands-free bag holder, for a comfortable, more centered day. HANDS DOWN.
SHOP NOWEasy on your shoulders
IT’S NO YOKE® is a simple, lightweight solution that holds your bags so you can move freely and balanced throughout the day. INY® streamlines your urban commute.
CUSTOMERS LOVE INY®
“Using IT’S NO YOKE® was a relief—literally (on my shoulders)! I had always wished my jacket had some kind of latch built into it so I could just hook my bag onto my shoulder and not worry about it falling down. I would pretty much avoid using tote bags altogether because of this. INY™ is exactly what I was looking for! My bags no longer fell off my shoulders. They felt lighter. My toting was so much better for it!” - Rob B. New York, NY
CUSTOMERS LOVE INY®
“IT’S NO YOKE® is a great way to carry everything and stay organized. For the city women on the go it keeps everything in stow.” - Piper U. Cambridge, MA
CUSTOMERS LOVE INY®
"I lug tote bags all over the city. Grocery store and farmers market trips are regular outings for me, and hauling my purchases for blocks or on the subway can be painful. "IT’S NO YOKE® is a really innovative solution. INY ™ helps to distribute the weight evenly so that my shoulders are far more comfortable. This product is lightweight and durable: just pop it into a tote bag and it is there when you need it and unobtrusive when you don't." - Mike T. Vermont and New York
CUSTOMERS LOVE INY®
"I travel constantly, so I was thrilled to add IT’S NO YOKE® to my "must-have" list. It is easily packable unfolds quickly to place on my upper back when I want to balance my shoulder bags and be handsfree to push my spinner luggage, talk on the phone or drink coffee when I am on the go." - Dana O. New York, NY
CUSTOMERS LOVE INY®
"IT’S NO YOKE® is a heaven-sent solution for the New Yorker on the go. Being mindful of the weight distribution on my back is very important to me. Thank you, IT’S NO YOKE® for creating a product that helps alleviate this body stress." - Jillian K. Brooklyn, NY