• Aligned and hands-free
    on the go.

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shop now

Aligned and hands-free <br> on the go.

Easy on your shoulders

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THE BENEFITS

Free your hands

Comfortable on your shoulders

Easy bag content control

Conveniently packs away

Ergonomic design

Invented in NYC. Proudly manufactured & assembled in the USA.
  • CUSTOMERS LOVE INY™

    “Using IT’S NO YOKE® was a relief—literally (on my shoulders)! I had always wished my jacket had some kind of latch built into it so I could just hook my bag onto my shoulder and not worry about it falling down. I would pretty much avoid using tote bags altogether because of this. INY™ is exactly what I was looking for! My bags no longer fell off my shoulders. They felt lighter. My toting was so much better for it!”

    Rob B. New York, NY
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CUSTOMERS LOVE INY™

CUSTOMERS LOVE INY™

CUSTOMERS LOVE INY™

CUSTOMERS LOVE INY™

CUSTOMERS LOVE INY™

Introducing the HEY

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