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Stay aligned.

Hands-Free Bag Holder - Stone w/ Khaki Trim

Regular price $37.90 USD
Regular price Sale price $37.90 USD
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IT'S NO YOKE® is a lightweight, small, easily packable, hands-free accessory that rests bilaterally across the midpoint of the upper back (not the neck) to improve how you carry two or more bags.

INY® is thoughtfully designed to assume the shape and contour of the user's upper back/shoulders with durable materials,  soft against the skin. Made in the USA.


  • Base: 100% cotton with polyester batting fill
  • Channel: 100% polypropylene


  • Length: 16”
  • Width: 4"
  • Height: ½"
  • Weight: 3 ounces


  • Ergonomic design
  • Better balance
  • Increased control
  • Enhanced comfort
  • Greater security


  • United States Design Patent Issued November 9, 2021
  • United States Utility Patent Issued May 11, 2021

Customer Reviews

Based on 11 reviews
I like the concept

I have mixed feelings about this product. I like the company partnered with Nite Ize. The product does have a weight limit of 7.5 pounds for each side which I was unaware of when I purchased the product. For many people that's roughly a gallon of milk or water. We shall see how it lasts as far as durability goes

Martha H., Northern Ireland

“My Yoke is fantastic! The design is so simple, neat and discreet. It is extremely useful when popping to the shops; hands free I can browse and select things with great ease. On trips I can purchase tickets, get through barriers without the hassle of putting down my bags to rummage for my purse or phone.”

Anne U., Birmingham, UK
Airport Must-Have!

“Thank you very very much for the ‘It’s No Yoke’ invention. I put it on at the airport where it was very useful going between the check out, departure lounge, and the aeroplane so it has had its first outing.”

Jillian K., Brooklyn, NY
Heaven-Sent Solution

“IT’S NO YOKE® is a heaven-sent solution for the New Yorker on the go. Being mindful of the weight distribution on my back is very important to me. Thank you, IT’S NO YOKE® for creating a product that helps alleviate body stress.”

Dana O., New York, NY

I travel constantly, so I was thrilled to add IT’S NO YOKE® to my “must-have” list. It is easily packable unfolds quickly to place on my upper back when I want to balance my shoulder bags and be handsfree to push my spinner luggage, talk on the phone or drink coffee when I am on the go.

  • Stay aligned.

    Our mission is to keep you centered during your urban expedition.

  • Hands-free

    so you can hold on to what matters most. IT’S NO YOKE® frees your hands from bags so you can hold the more important things in life.

  • Free USA shipping

    Shipping via USPS in the contiguous USA is free. Click on the SHIPPING POLICY in the footer for more information.

  • Freedom and balance

    IT’S NO YOKE® is a simple, lightweight solution that holds your bags so you can move freely and balanced throughout the day.

  • STEP 1

    Place the device across your upper back in-between each shoulder, face-up with the more curved edge up towards your head ⬆︎ and the longer, straighter edge down toward your feet ⬇︎.  INY® should always be on your shoulders and never on your neck.

  • STEP 2

    Slip your arm through the bag straps, as you typically do, and place the straps on the flexible pole, wherever it feels comfortable. 

  • STEP 3

    Bend the end of the pole over the straps to secure the bag. Repeat on the other side for the second bag and any additional bags.

  • STEP 4

    The contoured quilted base will begin to shape around your upper back and curve toward your collarbone. Adjust for optimum comfort.


    The bags will then hang between the sides of your body and your arms, as demonstrated in the photos.

  • ✅ Shoulders

  • ❌ Neck

Product FAQ


What is INY®?

Our patented product is a hands-free solution for pedestrians and commuters who carry several bags. INY® enables balance in an urban environment.

What will the INY® do for me?

• It will keep your bags from slipping off your shoulders, free your hands to hold other things, and help you stand up with your shoulders level and balanced.
• INY® disperses the bag weight across your shoulders and sends that weight downward, through your body, into your feet and into the ground.
• INY® allows your bags to tuck comfortably under your arms, close to your body while taking very little extra space, which is especially helpful on public transport.
• INY® positions your bags by your side so you can easily reach in to retrieve items without having to remove the bag from your shoulder. Additionally you will have control and a better view of your bags which provides an added security level.

Why is it called IT'S NO YOKE®?

In ancient times, and even now in some parts of the world, people use a pole placed across their back and put items on each end of the pole to make carrying easier. The Merriman-Webster dictionary defines a yoke as "a frame fitted to a person's shoulders to carry a load in two equal portions." Kathleen Ullmann, the creator of INY®, modified this efficient but cumbersome product. Our product helps you feel less burdened because there is no need to use your hands to hold or adjust bags. By distributing the weight on both shoulders, you will feel more centered leading to a sense of liberation as you trudge the urban terrain.

Why should I use INY®?

An active city-dweller created this innovative product to improve commuting and shopping for urbanites. Our customers span a broad demographic and use INY® in various ways when traveling by foot, on public transportation, in airports, and while shopping. The main benefit is to have a comfortable, hands-free experience when carrying two or more bags.

How much weight will INY® support?

To ensure the safety and quality of this product, Kathleen Ullmann’s company, The Point of Health, Inc. engaged the services of an independent testing laboratory before offering it to the marketplace. Such testing included vigorous static load testing of IT’S NO YOKE® and enables us to indicate that each end of the flexible pole can bear a load of 7.5 lbs. For optimum use, distribute weight as evenly as possible.

What size is INY®?

The product is a little longer than a ruler and is as thin as a slice of bread: 16" long, 4" wide, and ½" high. When folded, it easily fits in your bag. INY® weighs just under 3 ounces.

How many bags can I use on INY®?

You need at least one bag on each shoulder in order to stabilize the yoke across your shoulders. It is intended for use with two (or more) bags.

Can I use any bag with INY®?

INY® works best with bag straps that fit over your arm onto your shoulder as it will keep straps anchored there. Our newest product is a Handle Extender for the Yoke, HEY. It is an accessory to convert short-handled bags into longer-length handles when using INY®.

How long will INY® last?

We carefully chose materials for the base and channel that are durable and easy to clean. The 100% cotton fabric base is strong and easily hand washable. After extensive use, you will need to replace the flexible pole, which is easily accessible online and in stores.

How does shipping work?

Shipping via USPS in the contiguous USA is free. Click on the SHIPPING POLICY in the footer for more information

What is the HEY?

HEY is a Handle Extender for the Yoke. This accessory converts short-handled bags into longer-length handles when using INY®. When wearing INY® and using bags with short handles, use the HEY. If your bags have long handles, you do not need the HEY.